In a bold move, McDonald’s Poland is ushering in the new year with not one, but two exciting additions to their menu. On January 15th, the fast-food giant is set to introduce a banana cake and a Banana & Caramel Latte, both of which promise to tantalize the taste buds of locals.
The Rise of Banana
It’s clear that McDonald’s has done its research, capitalizing on the growing popularity of bananas in Poland. In recent months, banana prices have plummeted, making them a staple in many Polish households. According to data from the Polish Ministry of Agriculture and Rural Development, banana imports have increased by 12% in the last year alone, with the average price of a kilogram of bananas dropping to around 5-6 PLN.
Banana Cake: A Sweet Treat
The new banana cake, served warm, is expected to be a hit among those with a sweet tooth. Although the exact pricing is still under wraps, it’s likely to be competitively priced, similar to other cakes on the McDonald’s menu. For reference, the apple cake currently retails at 8.20 PLN.
Banana & Caramel Latte: A Delicious Twist
The Banana & Caramel Latte, on the other hand, promises to be a unique and tasty addition to the McCafé range. While the final pricing is still unknown, it’s likely to be similar to other lattes on the menu, with a price tag of around 17.40 PLN, comparable to the popular piernikowe Latte.
A Strategic Move
McDonald’s decision to introduce these two new products is a strategic move to stay ahead of the competition in the Polish market. According to a report by Euromonitor International, the Polish fast-food market is expected to grow by 4.5% in 2023, with consumers increasingly opting for healthier and more convenient options.
What’s Next?
While there are no other new products announced for the new year, McDonald’s has left the door open for further innovations. In a statement, the company said that it is constantly monitoring consumer preferences and will adapt its offerings accordingly.
Mark Your Calendars
Polish customers can mark their calendars for January 15th, when these two new treats will become available at McDonald’s restaurants across the country. Although the exact timing of the launch is still unknown, one thing is certain – banana lovers are in for a treat!
With these two new additions, McDonald’s is poised to capitalize on the growing demand for healthier and more unique fast-food options in Poland. Will these new products be a hit with locals? Only time will tell, but one thing is certain – McDonald’s is committed to staying ahead of the curve in the Polish market.
